This Black Friday, Varsity Headwear is avoiding the traditional discounting of black friday and instead, choosing to give back. From November 27-29th, Varsity Headwear will be donating 10% of all sales online and in-store to Unicef Norway. In addition, Varsity is making a cash donation of 25,000 Kroner to kick off the campaign. Varsity is hoping to move the focus away from discounting and consumerism and instead, encourage customers to buy what they need, when they need it and to be more sustainable consumers.
HOW IT WORKS
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ONLINE
10% of the total sales value will be donated to UNICEF Norway (800 kr = 80 kr donation) online from Friday, November 27th at 9:00 AM CET to Sunday November 29th at 12:00 AM CET. We will have a few special products marked with a blue circle online and will be donating 30% of the sales value to Unicef.
IN-STORE
10% of the total sales value will be donated to UNICEF Norway (800 kr = 80 kr donation) in-store from Friday, November 27th at 10:00 AM CET to Saturday November 29th at 17:00 PM CET. We will have a special selection of archive products, where 30% of the total sales will be donated to Unicef.
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Blue dot, circle, blue circle, light blue circle = 30% donation to Unicef.