If you place an order online with us you will during the first step of checkout be able to sign-up for the Owners Club by ticking the box for "Yes, I would like to receive the “Owners Club” newsletter. (Its free and you can unsubscribe at any time)"
You can also join without placing an order by signing up on this page:
https://varsityheadwear.com/ownersclub
or when first entering our website there will be a pop-up window asking you if you would like to join our journey. By filling in this form you will become a member.